Camilla Maia Senior Product Designer — Münster, DE

Designer specializing in complex B2B SaaS and developer-adjacent products. I prototype in production code, run end-to-end research, and ship work that moves metrics.

7yr
Senior Product Designer

Design that ships.
Systems that hold.

I design complex B2B products for developer-adjacent teams — running research, defining experiments, and building validated solutions directly in production code.

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Selected Work
01
Navigation Redesign
Rebuilt the product's information architecture after workshop research revealed a fundamental user mental model mismatch. Navigated rollout tension between existing and new users.
IA / Systems Discovery
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02
Retrospective Prep Flow
Redesigned the central retro preparation flow. Identified scope boundaries with founders, shipped a validated solution, and advocated for the deferred problem in subsequent cycles.
Workflow Strategy
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03
Signup & Activation
Two consecutive iterations on top-of-funnel and M1 activation. +192% first retro completion, +49.6% signup conversion. Implemented directly in the production codebase.
Growth Implementation
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About

Designer
who ships
in code.

I'm a Senior Product Designer with 7+ years owning end-to-end design in complex B2B SaaS. I specialize in developer-adjacent products — the kind where design decisions live or die in implementation.

I use AI-assisted development to prototype directly in production codebases, test with real users between sessions, and hand engineering work that's already been validated. This collapses the feedback loop and reduces rework.

I work best in remote-first environments where design is treated as a product function, not a service.

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Let's work
together.

c.cav.maia@gmail.com