Camilla Maia Senior Product Designer — Münster, DE

Specialist in complex B2B SaaS and developer-adjacent products. Design that moves metrics.

03 — Signup & Activation

Signup &
Activation

2025
+192%
+49.6%
99%
3.5K
Echometer Sign up gates
Overview
Company
Echometer
Timeline
2023 — 2024 (two iterations)
Methods
A/B testing, PostHog funnels, user interviews, AI-assisted prototyping
Team
Solo — Designer
Constraints
Input fields and their underlying logic were out of scope — could not be changed. All iterations worked within the existing form structure.
Role
Strategy Design Implementation Validation
Credits
Strategy, UI Design, Front-End. Camilla Maia

Iteration 01

Echometer Sign Ab Test Results
Echometer Sign up type 1 Echometer Sign up type 2 Echometer Sign up type 3
+192%
Carousel variant — winning result

M1 activation (first retro completed) moved from 1.49% baseline to 4.36% with the carousel variant. Tested over ~1 month with 1,974 participants via PostHog experiment.

99.14%
Statistical confidence — 1,974 participants

Credible interval [+86.62%, +354.57%]. The carousel variant was declared winner — all other variants fell below the significance threshold.

How it was built

Echometer Sign up type 1 Echometer Sign up type 1
Iteration 02

Echometer Sign up type 1 Echometer Sign up type 1
+49.6%
Signup conversion — winning variant

Signup completion rate improved +49.6% with the retro background variant. Tested over ~1 month with 3,500+ participants.

95.23%
Statistical confidence — 3,500+ participants

Result crossed the 95% threshold after ~1 month. Larger sample than Iteration 01 — the signup funnel had higher traffic volume than the M1 funnel.

Back to First

Navigation Redesign

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